Should liquor ads be allowed on television Essay

Should hard drink ads be allowed on television - Essay ExampleFirstly, most liquor advertisements downplay the factual attributes of the harvest by focusing on the generation of images and contexts that connote camaraderie, escape, refreshment, and relaxation. Secondly, the youths exposure to liquor advertisements often lead to the youths heightened interest, trial at young age or increase in frequency and volume of consumption. From a business perspective, advertizement is meant to stir the awareness, induce purchase, develop the consumption habit, and move on loyalty of the target consumers on the companys products and services. In the U.S. alone, companies spend nearly $2billion yearly for advertising on both mainstream and digital media, according to a position paper entitled Alcohol ad and the Youth. Furtherto a greater extent, almost 2 million advertising placements on television have been made between 2001 and 2006. round 20% of television alcohol advertisements were on programming that the youth age 12 to 20 were more likely to watch than adults of legal drinking age. This finding reinforces the assumption that the companies deem the youth as pristine target market of their advertisements. In a similar vein, a briefing paper entitled The advertisement of Alcohol, in support of Increased Restrictions stated that the broadening of communication venues for liquor advertisements through the addition of sponsorship, competition, and specific promotions in the brands campaign plan underscore the companies goal of communicating the relevance of liquor products to the youth.