L’Oreal Case Study

1) Using the full spectrum of segmentation variables, describe how LOreal has segmented the Indian merchandise place From our understanding, LOreal made a statement for market We take overt do poor crossroads for poor people,. LOreal reduce their price for hair dye, which is $2. 70, and gloomy shampoo packets below $1 in society to contend with local brands. So, LOreal had change their segmentation from upper class intourban middle-class. Previous reputation, LOreal had losings over 13 years in Indian market.LOreal interpret that 60 million people who earn $270 per month. Therefore, LOreal have to reach this niche market in order to gain back sales. 2) What segment(s) is (are) LOreal now targeting? How is LOreal now positioning its products? How do these strategies differ from those employed by its competitors in India? LOreal targeting the niche market, which is urban middle-class. LOreal reduce the price and pass the product that suitable to the urban middle-class market.L Oreal advertise their hair care product, by apply the billboard crossways India, where indian women tugging on her braid which is stretched across freeway overpasses and along length of the bus. It show the uniqueness of their products and creativity of advertising, in the same period bear upon the customer take. 3) What role, if any, does social responsibility play in LOreal targeting strategy in India? LOreal consider to reduce their price of some product that suitable to their new target market.Plus, LOreal would like to purport their cosmetic product to their new target market in order to fulfill their needs and wants. 4) Do you think that LOreal will accomplish its cultures in India? Why or why not? LOreal will able to accomplish their goal if they keep maintaining the price that suitable for urban middle-class income and excessively expand their target market to reach more segments in India market. 5) What segmentation, targeting and positioning recommendation would you urinate to LOreal for future marketing efforts in India?In order to survive, LOreal need to identify the differentiation of each segments, accessible of the segments to buy LOreal product, purport unique products, and durability of product due to changes in economic. LOreal need to build a product based on their target market, which need meet their needs and wants. LOreal also need to be more creative to promote their product that reach each segements. LOreal needs to build or expand their outlet to reach the target market. LOreal needs to understand the lifestyle each target market.LOreal Case Study1) Using the full spectrum of segmentation variables, describe how LOreal has segmented the Indian market From our understanding, LOreal made a statement for market We dont do poor products for poor people,. LOreal reduce their price for hair dye, which is $2. 70, and small shampoo packets below $1 in order to compete with local brands. So, LOreal had change their segmentation from upper class intourban middle-class. Previous reputation, LOreal had losses over 13 years in Indian market.LOreal determine that 60 million people who earn $270 per month. Therefore, LOreal have to reach this niche market in order to gain back sales. 2) What segment(s) is (are) LOreal now targeting? How is LOreal now positioning its products? How do these strategies differ from those employed by its competitors in India? LOreal targeting the niche market, which is urban middle-class. LOreal reduce the price and offering the product that suitable to the urban middle-class market.LOreal advertise their hair care product, by using the billboard across India, where indian women tugging on her braid which is stretched across freeway overpasses and along length of the bus. It show the uniqueness of their products and creativity of advertising, in the same time meet the customer needs. 3) What role, if any, does social responsibility play in LOreal targeting strategy in India? LOreal consi der to reduce their price of some product that suitable to their new target market.Plus, LOreal would like to offer their cosmetic product to their new target market in order to fulfill their needs and wants. 4) Do you think that LOreal will accomplish its goals in India? Why or why not? LOreal will able to accomplish their goal if they keep maintaining the price that suitable for urban middle-class income and also expand their target market to reach more segments in India market. 5) What segmentation, targeting and positioning recommendation would you make to LOreal for future marketing efforts in India?In order to survive, LOreal need to identify the differentiation of each segments, accessible of the segments to buy LOreal product, offer unique products, and durability of product due to changes in economic. LOreal need to build a product based on their target market, which need meet their needs and wants. LOreal also need to be more creative to promote their product that reach ea ch segements. LOreal needs to build or expand their outlet to reach the target market. LOreal needs to understand the lifestyle each target market.