The Business Plan Essay Example | Topics and Well Written Essays - 8250 words

The Business Plan - Essay ExampleDark Horse Imports Inc. is dedicated to providing the Australian public with the best tasting, premium beer the world has to offer and in addition aims to control and distribute all SHAG related point of intersections for Australia.Dark Horse Inc. is a local management company in Australia which depends directly on The Spirit, Hop and Grape Company (Asia) Ltd. Dark Horse will import Shag lager from Malaysia and will take responsibilities of all the logistic process, from Malaysia to the final consumer, and also all the marketing and promotion activities. The management team for Shag is highly motivated and well qualified for the job. It will consist of Joseph P. Keenan II (CEO), Jacint Fit (CFO) and genus Benzoin Jeffery (Marketing and Sales).The first product that we will be launching will be SHAG, a premium lager microbrew type beer due to the lack of any tangible competition in this marketplace. The second product will be Blue SHAG Vodka plus, a delightful Vodka drink based with taurine, guarana and caffeine. The third product is a fab drink. Following the trend of fab drinks, SHAG will launch its own exciting range of fruit-flavoured fermented alcohol drinks.SHAG Beer Brewed traditionally in Holland, with prospicient lagering and fermentation process, Shag Lager has an dipsomaniac content of 5% ABV. Using natural spring water, superior malt, hops and yeast from Holland respectively. The end result is a premium lager superior to other(a) major brands. Shag is supplied in 24-pack cases consisting of 300ML bottles in cluster (six-pack) packaging.Major Benefits -Superior Lager - Superior taste compared to other major brands in the marketPotentially Strong Market Presence - for the growing and large Australian Beer MarketUnique and Attractive Packaging mapping of Superior Products from HollandSupplied in Convenient PackagingBlue SHAG Vodka plus Vodka-based drink with taurine, guarana and caffeine. Described as being a bette r tasting product than most other Blue drinks, Blue Shag has an alcoholic content of 5.5% ABV. Its unique, 250ml bottle and their marketing plan through merchandising will ensure community keep coming back for more.Major Benefits- Unique Taste Aim for Customers wanting more of Shag - 250 ml bottleUnique Marketing PlanSaleable as the Best Blue Drink in the marketAppropriate Alcohol ContentSHAG fab Following the trend if fab also called flavored alcoholic beverages, SHAG will launch its own exciting range of fruit-flavored, fermented alcohol drinks. Fabs has been widely credited with a maintained sales in an wider alcoholic drinks markets as the more traditional spirits markets decline . The combination of naturally fermented alcohol and delicious fruit juices will